Mars Incorporated is an international brand known for its confectionary and chocolate. It is the 7th largest privately held company in the United States according to Forbes. One of their six business segments is pet care products and services, which includes five billion-dollar brands.
We were asked to design a 1.8-metre tall poster which would be displayed in the Mars Petcare headquarters in Australia, showing the retail and service points which falls under a new project which they were embarking on named Project Velocity. Apart from internal discussions, the poster also serves as a centrepiece during special visits. Size is never a boundary for us with the use of state-of-the-art technology.