West Melbourne, Australia
Mirror Paints is Australia’s oldest paint shop, selling a large variety of domestic and industrial paints. In 1890, the business opened its Dynon Road (South Kensington) retail outlet in West Melbourne as S. Smith & Co. p/l, and has been operating behind the walls of this landmark green building ever since.
Moving into the digital era, Peter wanted to promote his paint business on social media. At the same time, he is working closely with other local businesses in the area which his customers may be interested in. Our solution was a simple low-detail map which includes the main thoroughfare of the area. The map looks sleek on screen, while the locals familiar with the area will still be able to identify the locations of the other businesses featured on the map.